Get the most out of Moz Pro with a free 30-minute walkthrough. I'm looking forward to applying this to my clients :) thanks!. Thx,
I was going to add a couple of comments about addressing creating content based on where the customer is in the buying cycle and addressing customer needs, desires and fear along with the actual distribution channels for the content. I use Xtensio and find it really easy to use and it has everything I need. Instead, it introduces you to the many moving parts that make up a content strategy and gives you an example of how I, based on the years I spent consulting on content strategies for everything from stock photography to software as a service, would write it up. So many things go into content strategy. With something so new for marketing, it can be difficult to know whether or not you are doing it correctly. You don't want me to recount how many resources I have read and got confused. increasing email open rate). I'm glad to hear we're on the same page. It is filled with detailed information, useful for me as content marketing specialist. Still, sometimes you just want to peek over someone else's shoulder at a concrete example to see if there's anything you can learn. But every once in a while, you can get through. It is not just a PDF or worksheet whereas it helps in analyzing your competitors from top to bottom. How can they master this tactic or channel? I always felt that what I learned in college really helped me to create for what I do now in content writing. Designs and layouts are for your inspiration. For a deeper understanding of this, check out the Mozinar I gave a few weeks ago, For those who just can't seem to figure that out, well... they should start with your template (or mine) and they might just get there. Branding. Xtensio is a collaborative workspace where teams can easily create and share beautiful living documents. Ryan DobsonGlobal Engineering Manager, Motorola. Example of Brand/Customers is like Heroes is awesome Isla. I'm glad to hear we're on the same page.. Explore. These templates help you chalk out a plan which needs to be executed to benefit your company in the long run. Thanks again Isla. Looks like our previous Dropbox account changed hands, so we'll work on getting those files moved over and the links updated. Here’s more on Real-Time Collaboration. Website Content Gap Analysis Sample, Download Now. They begin to remember why they started. You can practically see a spark when it happens. In doing so, you’ll create a document that’s robust enough to guide your actions and help you respond to challenges. This is a great piece to share with teams to shed light on some of the structure and nuances that play such a big role in the development and process that go into producing impactful work.
Sorry about that, Helen. Xtensio’s FREE Content Strategy Template and Editable Examples. My brand of content strategy, and you'll see this reflected a little in the template, is that a content strategy is a story. Don’t panic. The 10 most valuable pieces of content we can find for SEOs. Could you please update,
it looks like the link to the template is broken. Developing a winning content strategy—and measuring its effectiveness; The bonus? Travelr Content Strategy. This one-page Data Strategy Template will help you identify common themes and issues across your data priorities, and serve as a visual reminder of what you’re trying to achieve. There is a better way, though, than struggling your way through. Content marketing template strategy the important thing to remember while maintaining template. Stop second guessing yourself and start doing it like a pro.
So happy to hear it, Alice! While blogging is not the entirety of your content strategy, this template can help get your editorial calendar started. It helps to know I wasn't crazy when making this connection.
I'm so very happy it's useful, Dennis!
When we tell brands to be storytellers, it typically leads to some manufactured story about what makes the brand unique. Videos. Add to your dashboard with one click and use it as a starting point for your own project. Invitations. It’s ungated and available for download as a 17-page Word document.
This is a great template. By upgrading to our premium plans, you’ll create a private and branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents, lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Owner ?October 2016.
My undergraduate degree is in English, Creative Writing. Every 2 weeks. To me, it's not only The Why.. A strategy should provide an assessment of the client's current content, as well as insight into their competitors' content. The need for this goes beyond startups and can be used by any scrum or agile team. Having a strong content strategy will eliminate confusion and streamline content creation to help your company reach your goals faster. Please share your ideas and stories in the comments. Most of the initial research you do—from But every once in a while, you can get through. Thanks once again :) . It doesn’t have to be anything … The moz content strategy hubspot’ s Content Planning Template Buffer’s Content Marketing Strategy Template My personal content marketing guide … This checklist will help you map out: A content marketing strategy doesn’t have to be a 75-page document. He prefers to turn to a consultant who also has difficulty turning things and tools to its advantage. These templates are easy to download and are available in excel format. Please keep your comments TAGFEE by following the community etiquette. How can you make the case for content strategy? But this just made it easy. Keep me posted on anything fun you learn as you shape it for different clients. Used 1651 times . really i needed some systematic content formate which can catch visitors eyes easily. It's a pity.. How to Document Your Content Marketing Strategy. We're always looking for good ideas. We’ll even provide the template you’ll need to get it done — completely free! What obstacles might they encounter? The process, in which companies’ leaders outline their future goals and how they will achieve their goals, is called strategic planning. I'm looking forward to applying this to my clients :) thanks! With something so new for marketing, it can be difficult to know whether or not you are doing it correctly. This is a great piece to share with teams to shed light on some of the structure and nuances that play such a big role in the development and process that go into producing impactful work. I wouldn't do that for all posts, but here it seemed the most helpful to readers.. :) and "What has your company achieved." Click below to download sample test strategy document . It happens before the content is created and continues on when the content is live. However, a one-pager is never going to be detailed enough to explore all of the issues, challenges and requirements for data sources, data governance, technology, skills and implementation. There's also; "What do you want to achieve." About Isla_McKetta — For Local Government Use ClearPoint to drive efficiency and transparency. They're so engaged in what they are saying that they're leaning forward in their chairs. Making Victorian Government web content easier to find, understand and use. What a content strategy should look like. Thank you, I have been craving more content strategy with a story line creative thinking approach. Drive efficiency, engage buyers and close sales faster. And that gets them to think about what they really want to do. Get live page metrics right in your Chrome browser. If you find a style you like, use it for your inspiration. Thanks for sharing this temples, i will implement for my personal use. Summary of insights from audit, interviews, research. Great for the sunday evening reading ;-) maybe this can give us some more insight in planning the content a bit more in stead of doing what feels good., Thanks, Kay!
Sharing this out. Content Marketing Gap Analysis Sample, Download Now . Your starting point to create and share a successful content strategy, without any design experience. No. Both are excellent and important points. Peek over my shoulder to get your next strategy started, or just to get a glimpse of how someone else approaches a strategy. Keep it up and hopefully, we get more coming. Thanks for making sure they get mentioned here. I think you're spot on with getting to the why. Print Products.
No idea if you still consider your document current, but I'd also love to see it, since I really like this post! It's helpful if you distinguish overall business goals from content goals. When we tell brands to be storytellers, it typically leads to some manufactured story about what makes the brand unique. Share it as a live link, present it as a slideshow or download it. edited 2014-09-29T00:51:03-07:00, Isla_McKetta For Strategic Planning Drive strategy execution across your organization. Awesome Isla! Never mind the fact that said consultant or department managed to turn their image into the most milquetoast of manila file folders. Export. I think people assume that we (practitioners) don't struggle with the same pitfalls of the brands we consult with, but in reality we have many of the same problems. To increase your output within limited input in a competitive market like today’s, a marketing strategy template is a must have in your list. Just kidding :),
Awww, Ronell, thank you very much. Activities to get to future state. Postcards. Happy strategizing :). Facebook Twitter Pinterest Email. Contents. I appreciate you taking the effort to put this together. T-shirts. edited 2014-09-25T04:29:45-07:00, AliceD Content strategies take many forms, from a 50-page word document to an hour-long PowerPoint presentation. Design Types. There's even an epic list of content strategy resources.
To me, it's not only The Why. Great for the sunday evening reading ;-) maybe this can give us some more insight in planning the content a bit more in stead of doing what feels good. Now it's time to Stop second guessing yourself and start doing it like a pro.
Content Strategy can be very difficult to build up, especially if you do not know where to go from where you have been. There are a number of different templates, examples and resources to guide you through the process of establishing and growing your business.
I can't get it to download, I get an error page. Graphs & Charts. The template is definitely a MUST have. 2) Moz – Content Strategy Template Moz provide a free content strategy template in MS Word format Moz is nothing if not thorough, so it should come as no surprise that their Content Strategy Template is five chapters long and chock-full of useful advice. But i have a question related content - If Someone copied my fresh content from my blog and his blog with my content get index first from Google bot,, than Google penalize me for copy content because i get index after him or visa versa ,,
Hi Isla Mcketta, First of all thank you for sharing your thought with us,,Basically, I advocate for taking the elements of fiction and using them to get a fresh perspective on a brand's journey toward a goal. Content Strategy Template. Yawn. When you do get through, it's like a second honeymoon for them. :),
Wow Isla! Our job is to use whatever insight, investigation, and psychic powers we can muster to help brands (and the people behind them) get into that head space. Engaging, entertaining, and informative content tells the story of who you are and generates more sales and service for your business. Awesome job Isla, you nailed the process / steps a brand needs to take to tell their story in a way that also aligns with their users / audience needs and business goals - something few people recommending brand story telling are doing effectively in my belief.
Nice article., I think there are a lot of us creative writers out there fighting the good fight in content marketing, and I'm always glad to meet another. Thanks once again :),
Thanks for sharing document.
Both are excellent and important points. There's also; "What do you want to achieve."
Isla, great content, thank you very much for this! Quick access to whitepapers, reports, guides, webinars, and case studies. Here's how the five elements of a story are also the basis of a content strategy: A content strategy can either be about a brand's journey to land a customer (useful when a brand is new or has lost its way), or a content strategy can be about a customer's journey and how the brand can help. Which is annoying as it sounds bloomin' amazing! That means this template is not meant to be gospel., Isla, this is what I call a masterpiece. But if you're like me, it's easy to get caught up in how new the field is and wonder, "Am I even doing this right?" Keep it up please :),
Thank you Isla
The template helps quite a bit thank you.
Now, if we can just get every brand to adopt your template.The guide will tell you where to start and how to keep it going. Yawn. No matter how inquisitive you are, they will repeat the same dross. That's where the growth comes from.. What’s in a content strategy document? Example of Brand/Customers is like Heroes is awesome Isla. Yes. You can't plot a strategy if you don't know what direction the brand wants to grow. However, it’s not just about the product or service and competition. Not true. Just kidding :). Instead, it introduces you to the many moving parts that make up a content strategy and gives you an example of how I, based …
Content Strategy can be very difficult to build up, especially if you do not know where to go from where you have been. Thanks for this, I agree with what everyone has said, it's fantastic. Their audience / customers know the truth and you can almost predict the outcome each and every time. The guide will tell you where to start and how to keep it going. Part of what makes a documented strategy so powerful is that every person on your team -- from your content creators to your senior-level directors and everyone in between -- can see what, why, and how your company is communicating. and "What has your company achieved." This is a great template. And it's important to remember that because of the way search engines work, your business competitors might be different than your SERP competitors. A folio can be anything from a brief business strategy exercise to a full-length presentation.
Nope. And that spark when you do find the inspiration within is wonderful and palpable (even over the phone). Get your free template today. Business Cards. Really useful; I particularly like the assessment of the client's current content, as well as insight into their competitors' content and the list of metrics we should measure it by. Stop second guessing yourself and start doing it like a pro. Launch better products and find product-market fit faster. The new strategy was created in response to a changing environment in which the business is increasingly depending on efficient IT services to expand its comp… Never mind the fact that said consultant or department managed to turn their image into the most milquetoast of manila file folders.Brands should ONLY tell stories to the extent that they are highlighting the experiences/beliefs/goals/needs of their users. Share it as a live link, present it as a slideshow or download it. Plans. Broaden your SEO knowledge with resources for all skill levels. We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital marketing, this really is the case.
I have to give this two thumbs down...because I didn't write it, and I'm sore about that :DHow to Build a Content Marketing Strategy and Content Strategy: You're Doing it Wrong.
RS. edited 2014-09-23T08:52:42-07:00, How to Build a Content Marketing Strategy, Clear Out the Static in Your Attic: A Writer's Guide for Turning Artifacts into Art. And there are books (my favorite is Kristina Halvorson and Melissa Rach's Content Strategy for the Web).
I understand that some clients are tough to deal with. Spot opportunity in target markets with local metrics and top SERP competitors. Taking a strategic approach to your content plan ensures your message cuts through the clutter and reaches your target audience with the right information at the right time. Xtensio is a must have tool for startups, UI/UX and Product Management professionals.
But i have a question related content - If Someone copied my fresh content from my blog and his blog with my content get index first from Google bot,, than Google penalize me for copy content because i get index after him or visa versa ,,. Discover and prioritize the best keywords for your site. The final document should be delivered in an electronically searchable format. many places content resides are: Finally, you want to think about the environment in which the content gets created—the governance of content. I'm so very happy it's useful, Dennis! The problem a lot of business owners have is seeing themselves as uninteresting. There is a better way, though, than struggling your way through. Once you're confident in the strategy you're presenting, you'll have the complete attention of every executive in that conference room. Stop second guessing yourself and start doing it like a pro. See all. Use our digital strategy template based around the RACE Planning Framework to get ahead in your digital marketing . Learn more about the different ways to share your folios in this tutorial video. The sad reality is, the average business owner / stakeholder cannot be honest with themselves (aside from the typical politics and gatekeeping) and this is where their brand story becomes unravelled at the seams. All of your share options are located at the top right of your edit screen. Local data management solution to help customers find your business online. Further there's; "What do you want to do next? Connect with her on Twitter. Check out our how-to guide for more tips. The content strategy template walks you through researching and writing up the three key elements of a content strategy: what content looks like now, what it should look like, and the ecosystem in which content is created. You will never be asked to provide credit card information for Xtensio’s free account. If there's ever a specific resource you're looking for, let us know. Teams.
This post was fantastically helpful, but the document that you drew up is absolutely wonderful. I want to learn from you, too. Very glad to have read this and working on reviewing the download. With Story telling the user/customer feels a positive boundation. This comprehensive planner gives you a clear overview of your content marketing strategy, walking you through the major elements to plan, execute, publish, and optimize your content.
Start with WHY and the rest will follow. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
I think storytelling can be used both from the users' and the brand's perspectives, but to be truly authentic and interesting, it needs to reach into that core of why. I think you're spot on with getting to the why. :). Why is it so hard for marketers to create a strategic plan for their content? It's on DropBox so who knows what's going on there ;) I've just emailed it to you.. Keep it up and hopefully, we get more coming. Awesome job Isla, you nailed the process / steps a brand needs to take to tell their story in a way that also aligns with their users / audience needs and business goals - something few people recommending brand story telling are doing effectively in my belief. Content Strategy Template. As in; "Why do you do this?" There are also comprehensive guides to creating content strategies. ), but this is the FIRST time I've seen storytelling described in a way I think it should be used: as a means of telling user's stories. Your folios are live pages that you can edit and collaborate on with colleagues, clients and other key players. Content Vision Statement. We worry. How to develop a content strategy from scratch. ©2020 Xtensio, Inc. Keep me posted on anything fun you learn as you shape it for different clients.. Privacy SEO (Search Engine Optimization) Content Gap Analysis Template, Download Now. Edit the interactive planner with your team to go through every step of your content strategy, from planning and executing to publishing and optimizing. Jenny JohanssonUX Manager, Visma Advantage. The Test Strategy Document is a living document that is created in the project’s Requirements Definition phase, after the Requirements have been specified. Thanks for making sure they get mentioned here., Wow Isla! , So very happy to hear it! All …
Hate to sound hyperbolic (is that even a thing? Instead, we should share with brands that they need to connect their reason for being with their users/would-be users to fashion a tie that becomes the germ of a story, which can be developed, enhanced and nuanced over time. They begin to remember why they started. There is a better way, though, than struggling your way through. It didn't occur to me that what I had integrated into writing content from my studies in creative writing could be even further broken down this way for content strategy. So many things go into content strategy. Picture it. The internal and external links before the H2 are ones I think will really help anyone who reads the first few lines and says, "naw, I want a different resource." Let me know if you have any revelations about other ways creative writing can help content marketers--it's something I learn more about every day :),
I think there are a lot of us creative writers out there fighting the good fight in content marketing, and I'm always glad to meet another. around the world Start with WHY and the rest will follow. Just click on one of the examples further up on this page to save it as a folio and start editing with your own content. I can understand why people are having trouble blending storytelling and brands (without just repeating the buzzword) because I've struggled with it myself. Whatever it is, your goals will guide your content strategy. edited 2015-06-26T10:45:43-07:00, hjames So they fall back on whatever cookie cutter stuff a consultant or the internal marketing department created.
Isla, this is what I call a masterpiece. So many things go into content strategy. Home. I mean yes, but not for SEO purposes. You can utilize the Content Strategy Template provided by Moz. Here’s more on the range of sharing options on Xtensio, from completely private to public. It has never been more important than it is now to create a digital marketing strategy and plan your online activities. I've become "that guy who hates storytelling." Content Strategy Template contents. Just want to say that THAT IS an extremely useful template. The Data Conversion Plan should stand on its own with all elements explained and acronyms spelled out for reader/reviewers, including reviewers outside CMS who may not be familiar with CMS projects and investments.
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